Facebook Ads costs rising while results decline? You’re not alone. After testing hundreds of campaigns this year, these are the 5 most effective tweaks we’ve found to improve performance right now.”
Key Strategies:
- Advantage+ Audience Optimization
- Let Meta’s AI find your best customers
- Pro tip: Exclude Instagram Reels placement (often drives low-quality traffic)
- The 75% Video View Retargeting
- Create a custom audience of people who watched 75%+ of your video
- Show them a special offer: “Since you were interested in X, here’s Y…”
- Lead Quality Filter
- Add a simple question to your lead forms:
“Are you ready to purchase in the next 30 days?” [Yes/No] - Focus your budget on “Yes” respondents
- The UGC Advantage
- Real customer videos convert 3x better than professional ads
- Example: “This product changed my business” with raw footage
- Conversion Tracking Setup
- Track actual purchases, not just add-to-carts
- Use the Conversions API for more accurate data
